go ahead! treat yourself

United Biscuits UK (UBUK) is announcing that it is improving the nutritional content of another of its brands by slashing the saturated fat content of its go ahead! Fruit Bakes range by 50%!

Available to buy now, the range of golden baked bars with a tasty fruit flavoured filling, now contain 50% less saturated fat, as well as having no artificial flavours or colours. In addition to the reduction in saturated fat, the reformulated range will now also contain a selection of vitamins including: Calcium, Iron, Niacin, Riboflavin (B2), Vitamin B12, Vitamin D, Vitamin B6 and Thiamin (B1).

The new nutritional content will be highlighted to consumers through an on-pack flash communicating the saturated fat reduction, added vitamins and no artificial flavours or colours, all while having the same great taste associated with the popular range.