Gearing up for 2009

Gatorade, claimed to be the world’s most researched sports drink, is to help consumers Gear Up for 2009 with £1000 of sports kit to give away every day in a new on-pack promotion.

Gatorade is helping people ‘Gear Up’ by giving them the chance to win all the kit they will need to achieve their sports and fitness goals in 2009 – whether they plan to try a new sport, improve performance or simply get fit.

The sporting prize packages will be tailored to suit the personal goals of each winner. For example, if the goal is to run a marathon, Gatorade has £1000 worth of high performance top brand running equipment to help make sure they are on their way to doing just that.

Jonathan Gatward, Brand Director at Britvic, said: “Gatorade’s ‘Gear Up’ promotion really ties in to the resolutions people make every year – be that running a marathon, taking up a new sport or simply going to the gym a bit more often. We believe it will encourage new consumers into the category at this key time of year when exercise is on everyone’s agenda.”

To enter, consumers simply enter a 10-digit code on the Gatorade bottle onto the Gear Up section of A name is drawn once a day, every day for 90 days. Once registered, entrants will be able to view all the prizes and access some useful training tips, hydration advice and information from the Gatorade Sports Science Institute (GSSI).

Those not lucky enough to win the £1000 of gear will still receive training tips and nutrition advice.

Gatorade Brand Manager at PepsiCo, Arif Haq commented: “At Gatorade we are committed to sport and are excited to be able to offer people the chance to either get into sport and get fit or improve their performance in a sport they love”.