Food is Great campaign to showcase British export stories at IFE 2019 

 Visitors to the International Food & Drink Event (IFE) 2019 are being invited on a journey through some of the UK’s finest food and drink.

As part of the Food is GREAT campaign, Defra will showcase the heritage and exporting experiences of leading food and drink brands through an experiential Taste & Tales Wall – complete with samples, infused cocktails, fresh botanicals and live storytellers.

Located in the Taste & Tales Hub at IFE 2019 – taking place from March 17 to 20 at ExCeL London – the multi-sensory and immersive attraction will include eight producers waiting to be discovered behind secret doors. These include Halen Môn Sea Salt, East London Liquor Company, Erdinger Beam Suntory Whisky, Eat Real Snacks, Joe & Seph’s Popcorn, ShortCross Gin and Fever-Tree.

Highlighting the stories behind some of the most loved food & drink from around the UK, including English Sparkling Wine, Northern Irish Gin, Scotch Whisky and Welsh Sea Salt, it will leave buyers with both a sense of inspiration and a taste sensation.

Speaking about the Taste & Tales Wall, which is a brand-new feature at IFE 2019, Soraya Gadelrab, event director, said: “The UK has some of the best food & drink in the world and Defra’s Food is GREAT campaign is a fantastic platform to shout about this. The Taste & Tales Hub is a must-visit for attendees to IFE 2019, who can expect some tasty treats, surprises and inspiring stories at the Taste & Tales Wall.

“We’re proud to be hosting 1,350 innovative, global and cutting-edge food & drink manufacturers from 111 countries this year and can’t wait for the event to start on March 17.”

IFE 2019 is a must-attend for all those looking to explore a taste of tomorrow and will provide buyers with the chance to discover emerging trends; meet with thousands of international, future-focused brands; and hear inspiring and thought-provoking talks from key figures across the food & drink industry.

Taking place in London – the home of food & drink innovation – IFE 2019 offers an opportunity for both British and international suppliers to meet and connect with top retail, wholesale & distribution, import and export and foodservice and hospitality buyers all under one roof.

For more information on IFE 2019 and to register to attend for free, please visit: