First all green traffic light cereal bar launched to the vending industry


Slim - Be Cereal-BarHealthy eating brand Slim-Be is launching a chewy cereal bar with all green traffic lights – currently the only cereal bar brand in Europe to have this status.


The cereal bars are available in three flavours – Strawberry, Caramel and Apple & Cinnamon. The bars are free from artificial flavours and preservatives and contain Konjac, a natural root extract, which has no known side effects and is suitable for everyone regardless of allergies.


There is a patent pending on the formulation process of the Slim-Be cereal bar, which will be available from January.


Guy Harris, commercial director at Slim-Be’s UK distributor Worldwide Brands, said: “There is great potential in the vending sector for Slim-Be cereal bars. They are particularly suitable for hospitals and healthcare facilities, health and fitness centres, schools and universities or any environment where healthy foods should be readily available, such as organisations following the NICE Diet, Nutrition and Obesity guidelines. We have already had enquiries from vending companies and are currently in negotiation with a major vending wholesaler.”