Evoca has unveiled the Gaggia G300, the first Gaggia machine to use granulated or powdered milk – a significant step for a line traditionally associated with fresh milk espresso. The launch also coincides with Evoca’s updated branding strategy, which sees all table-top coffee machines now sold under the Gaggia Professional name, while the Necta brand continues to represent the group’s vending range.
The G300 replaces the long-standing Krea Touch, a mainstay in many sites, but Evoca is keen to emphasise that the new machine is more than an upgrade. With an A energy rating, improved reliability, and a design that aligns it with the wider G-Line family, it is positioned to support operators looking for flexibility, efficiency, and consistent quality.
Taste has been a key focus. Internal blind testing at Gaggia’s Milan headquarters suggests most coffee drinkers cannot distinguish between drinks made with the G300’s granulated or powdered milk and those produced with fresh milk. This, Evoca argues, makes the machine a practical option for operators where storage or hygiene concerns limit fresh milk use.
Consumer demand for non-dairy alternatives has also influenced development. With almost a quarter of UK coffee drinkers now choosing plant-based milks, and younger consumers driving the trend, the G300 can be configured to offer oat-based milk in granulated form.
The machine features a 7” HD touchscreen for menu navigation and can also display branding or promotional videos. For operators, this provides an opportunity to add a revenue stream through advertising or reinforce site branding.
“The G300 is a milestone for Gaggia Professional and a significant step forward for bean-to-cup in the UK,” says Andrew Barrow, Sales Director at Evoca UK. “It combines energy efficiency, consistent performance and consumer choice in one flexible package.”
