Long-standing partners Coinadrink and Kepak are set to capitalise on the rapid growth of the food to go market.
The West Midlands-based vending specialist has stocked Kepak’s Rustlers products since they were launched in the mid-1980s, with the convenient meal solutions now listed in more than 50 Coinadrink supplied outlets, with the recent growth in micro markets opening up new opportunities.
Coinadrink offers a range of 8 Rustlers products, including Kepak’s Cook in Box range comprising of the Cheese Melt, All Day Breakfast Sausage Muffin and Peri Peri Chicken Burgers which allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go.
Tom Williams, managing director of Coinadrink, has seen a major change in the company’s food-to-go business in the last 18 months, during which time sales have quadrupled as record numbers of customers realise the potential of hot vend machines and micro markets.
“We’ve traditionally done well selling pies and pasties, but Rustlers products are now coming to the fore. In particular, the Cook-in-Box range which is generating real traction and demand. All our Rustlers products have increased significantly since we started working directly with Kepak and their automated retail team.
“Sales of Rustlers are particularly strong in micro markets, where people are making a conscious choice as to what they’re going to eat, including looking at the product’s calorie content.
“This, coupled with effective merchandising and appealing product layout, is helping to change people’s perception and understanding of product quality and enabling them to realise that Rustlers in particular are better than you think.”
Carl Hunter, automated retail & new business controller at Kepak Group, added: “Coinadrink is a shining example of how a long-standing partner of ours is now looking to the future, building on a successful past but seizing new market opportunities by capitalising on changing consumer lifestyles and purchasing habits.”
Tom added that growth is being seen across a broad range of foodservice customers, with an increased focus on cost and value for money in sectors including manufacturing, automotive and logistics, whereas health and calories take on more importance in markets such as financial and legal services.
