The WMF espresso NEXT semi-automatic portafilter machine has won the Red Dot Design Award and the iF Design Award.
Martin Zouhar, executive vice president SEB Professional PCM and Hotel at WMF, said: “For decades, the WMF brand has stood for distinctive, timeless design, German engineering and state-of-the-art technology. Both the Red Dot Design Award and the iF Design Award underscore this claim.
Award-winning design concept
For the jury of the Red Dot Design Awards, the WMF espresso NEXT’s “rock-solid workmanship and high-end appearance with glass and stainless steel elements” were reason enough to make it a winner for 2024.
The judges of the iF Design Award found not only the outstanding design but also the emotional customer experience offered by the semi-automatic portafilter machine convincing.
They said the “symbiosis of traditional coffee preparation and automation in perfection” makes the WMF espresso NEXT a “barista experience for everyone”. This prize-winning design was developed and implemented in cooperation with long-term partners designship GmbH.
Next level barista experience
For WMF Professional Coffee Machines, winning the prestigious Red Dot and iF Design Awards reinforces the company’s aim of taking its successful concept of process-reliable barista culture to the next level with the WMF espresso NEXT. This includes new features for automated processes in coffee preparation and milk dosing as well as simple and intuitive operation of the machines. At the same time, the aesthetic and dynamic machine design underscores the genuine barista feel. “The WMF espresso NEXT combines the best of two worlds: all the benefits and emotionality of a traditional portafilter with the undeniable advantages of a modern, fully automatic coffee machine,” said Geoffroy Rupprecht, vice president of strategic marketing, WMF Professional Coffee Machines.
