Coca-Cola Life is to be phased out of the UK market as it is revealed that Coca-Cola Great Britain is now selling one no sugar Coca-Cola for every Coca-Cola Classic sold.
Coca-Cola Great Britain is accelerating its investment in Coca-Cola Zero Sugar as new data from Nielson shows that nine months after its launch that sales in grocery and convenience stores are up 52% and for the first time ever sales of no sugar Coca-Cola are matching those of Coca-Cola Classic.
Coca-Cola Zero Sugar sales have now reached £115m since it launched in June 2016.
The move to phase out Coca-Cola Life from June this year will enable the company to simplify consumer choice between sugar and sugar-free formats, as it continues to focus on growing and building Coca-Cola Zero Sugar and Diet Coke.
Coca-Cola Life was launched in 2014 and was the first Coca-Cola to be sweetened with stevia. It accounted for just under 1% of the Coca-Cola trademark sales.
Jon Woods, Coca-Cola Great Britain general manager, said: “We’re pleased that in just nine months Coca-Cola Zero Sugar has grown significantly and become the fastest growing cola in UK grocery. As a result, more than 50% of Coca-Cola sales in UK grocery are sugar-free. As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading and iconic cola variants.”