A first for the UK market, the launch of new Twinings Swiss Chocolate Drink brings together Twinings’ unique blending expertise and the talents of Swiss chocolatiers for what Twinings describes as ‘the ultimate in chocolate indulgence’.
Made for chocoholics, Twinings Swiss Chocolate Drink is a silky smooth and indulgent experience that can help operators tap into a market worth more than £29m1. Furthermore, the launch comes in time to warm up consumers during the cold winter months.
With a focus on premium quality, Twinings Swiss Chocolate Drink captures the growing market for ‘every day luxuries’, appealing to customers looking to enjoy a truly chocolate indulgence.
Twinings Swiss Chocolate drink dissolves easily and can be enjoyed with ice cold milk for an instant chocolate fix or with steaming, hot milk, marshmallows and whipped cream as a winter warmer. Available in a 350g tub, this exciting new launch from Twinings is ideally placed to maximise profit opportunities at this key selling season.
Andrea Stopher, Senior Trade Marketing Manager explains: “When it came to choosing the real chocolate in our drink, Swiss chocolate was an obvious choice as it has a similar positioning to Twinings in terms of quality. Twinings Swiss Chocolate Drink makes the perfect profit booster this winter especially as customers are happy to pay more for indulgent extras such as whipped cream, marshmallows and flakes.”
1 ACNielsen, 52WE 29th March 2008; TNS 52WE Jan 2008
