Cadbury boosts range with first protein single

With the protein bar market worth £51m and consumers consistently looking for ‘better for you’ snacks, Cadbury is launching something new for consumers this summer.

Available now, Boost + Protein contains 12 grams of protein – four times more protein and 32% less sugar than standard Boost bar, with no compromise on taste. The bar is made with the same Cadbury milk chocolate and caramel combination combined with protein crisps.

Richard Weisinger senior brand manager for Cadbury singles commented: “We know 83% of consumers interested in protein are not prepared to sacrifice on taste. We’ve crafted this bar over time to ensure that we can meet the consumer need for protein while still delivering a great taste and hunger satisfaction of the standard Boost bar.”