In its first two years, BRITA’s partnership with the Lawn Tennis Association (LTA) has eliminated nearly half a million single-use plastic bottles from UK tennis events – demonstrating a scalable, refill-first model that the hospitality industry is uniquely positioned to adopt. This bold move comes in response to a mounting global crisis, with nearly 40% of the world’s 380 million tonnes of plastic produced each year used just once before being thrown away.
As the official sustainable water partner to the LTA, BRITA has redefined sustainable hydration at top British WTA and ATP tennis events – including Queen’s Club, Birmingham, Nottingham, and Eastbourne – by replacing single-use plastic bottles with filtered water dispensers and reusable bottles.
The result is more than a sustainability milestone; it’s a practical, refill-first model that sporting, hospitality venues, hotels, and event operators can adopt to cut waste, reduce costs, and enhance the guest experience without compromise.
“This isn’t just a sustainability win – it’s proof that with the right infrastructure and messaging, you can drive real behaviour change,” said David Hall, Managing Director, BRITA UK. “Hospitality has enormous influence, and even small changes – when made consistently and visibly – can create a ripple effect that shifts industry norms and accelerates the move away from single-use culture.”
While guest-facing experiences are key, long-term impact begins behind the scenes. BRITA Professional solutions help hospitality businesses cut waste, reduce energy consumption, and protect back-of-house equipment – from coffee machines to steam ovens – by preventing limescale and extending appliance lifespan.
