Brita Professional appoints new head of sales

britaBrita Professional has appointed Glenn Roberts, former managing director of Hoshizaki Gram, as its new sales director. Glenn brings more than 20 years’ commercial and management experience in the foodservice industry to the role. Glenn, who is currently chairman of the Catering Equipment Suppliers Association, will join Brita on 5 January 2017, replacing Miles Dawson, who back in May became director of sales, consumer at Brita.

Sarah Taylor, managing director, Brita UK said: “With his extensive experience at a senior level, and as a respected member of the professional foodservice industry, Glenn is a valuable new addition to the Brita team. He will be responsible for developing our strong position in the commercial water filtration market, and for continuing to enhance our customer relationships.”

Glenn Roberts added: “Joining the team at Brita is exciting, as it’s a trusted brand and business partner to many high-profile operators. I’m looking forward to building on its strong market position and working with the team across its key markets of coffee, catering and vending.”