Barry Callebaut Beverages: making the most at AVEX

Barry Callebaut Beverages gathered a crowd at this year’s AVEX as its team demonstrated to visitors the plethora of ways that its products can be used. Mindful of July’s sudden heatwave, the leading beverage manufacturer opted to make creamy crème brulee frappes and mini white chocolate ice lollies on its stand, handing the cooling, tasty refreshments to a queue of grateful visitors.

The cool treat initiative was planned by the company’s sales team as a way to show potential customers the opportunities that its broad product range can open up when used creatively. Head of sales for Barry Callebaut Beverages in the UK, Paula Bentley explains: “The team worked incredibly hard at the exhibition to deliver what is part of a greater company action: To educate our customers in the best ways to promote, sell and use our products so that they can truly maximise all sales opportunities.barry