US plant-based drinks consumption grew by almost 30% between 2014 and 2018, from 2.8 to 3.6 litres per person, according to a new report from leading beverage industry experts Zenith Global. Sales reached a value of $2.3 billion in 2018.
“The main drivers behind plant-based drinks’ popularity reflect consumer concerns and perceptions about lactose intolerance, digestive benefits, health attributes, animal welfare and environmental impact,” commented Zenith Global consultant Jose Saiz.
Zenith Global’s report segments the market between mature, broadening and emerging products, assessing how each has evolved and developed. “Plant-based drinks closely match increasing consumer interest in healthier eating and sustainability, with several segments breaking into mainstream market appeal,” Jose Saiz added.
Zenith Global predicts continued steady growth over the next five years, with further opportunities to innovate in plant types and to diversify in product ranges.
“What begins in the United States often leads to parallels in other countries and we fully expect these opportunities to expand in many other countries of the world,” Jose Saiz concluded.