Urban Bistro set for growth after successful first year

Urban Bistro, the food-to-go vending solution, is gearing up for further UK wide growth, just a year after the start-up was launched by Crewe-based Wrights Food Group.

Ian Dawson Urban Bistro’s sales and development manager with Peter Wright CEO of Wrights Food Group

Established in February 2018, Urban Bistro is one of the first vending businesses in the UK to directly manufacture and deliver fresh, wholesome food on a daily basis.

And with a growing order book, from local manufacturing firms to national leisure organisations, Urban Bistro has plans to double its workforce from five to 10 in the next few months.

The business has also moved to new premises in Crewe as a result outgrowing its original building.

More than 200 Urban Bistro vending machines are already out in the field with the company securing a number of major contracts across the UK.

Each day, food is freshly prepared by the company’s chefs before being delivered by a fleet of refrigerated vehicles. In order to minimise food waste, telemetry monitoring also allows product prices on items which are nearing their shelf life to be reduced remotely so sales can be encouraged.

Urban Bistro also supplies a range of hot drinks, cold drinks and snack machines to suit any application.

In addition to cash, the Urban Bistro range of machines utilise an advanced cashless payment system, for use with contactless – including Wave, Apple Pay and Android Pay – and magstrip debit and credit cards.

Over the next year, Urban Bistro expects to increase the number of units in the marketplace to more than 400 as company catering operations and leisure complexes look to provide a high quality, cost efficient food offering for staff and customers.

Ian Dawson, Urban Bistro’s sales and development manager, says: “As organisations across the private and public sector look for 24/7 cost effective catering solutions, Urban Bistro is well placed to continue its growth trajectory providing a viable alternative to fully manned cafeterias and staff canteens, without compromising on quality and taste.

“Innovation, customer service and the continuous supply of fresh, own-manufactured food products has laid the foundations for further growth and by reinvesting back into the business, Urban Bistro will continue to secure jobs for local people, whilst redefining the vending industry.”