Confectionery is at the heart of Christmas, worth £706m in 2015. Chocolate is more relevant than ever for the convenience channel with total chocolate in growth by 2% YoY in Q4 and seasonal novelties up by 3.7%.
Mondelez International boasts a 29.4% share of the total market 49% of the UK selection box market, as well as having the UK’s no 1 advent calendar, UK’s no 1 Christmas novelty and UK’s no 1 selection box within its range. This year, it aims to bring more joy to consumers across the UK by adding more innovation to the market.
In 2015, Cadbury delivered its biggest and most successful campaign ever with Cadvent, which saw 24 magical events take place across the country, high social media engagement, high awareness thanks to advertising, and its TV was voted the most loved. The Cadvent campaign will return in 2016 with a £10m spend with new creative, experiential and in-store activity.
More and more vending machine manufacturers are incorporating media screens into their machines design. The countdown to Christmas 2016 is a great opportunity to use these as a POS marketing tool to drive self-eat sales.