Selecta has teamed up with Mars for an exclusive ‘text to win’ promotion to celebrate the launch of new Twix fino®, the new and lighter version of the original Twix® with just 94 calories per piece..
The promotion offers Selecta consumers the chance to win one of four ipads and £50 worth of itunes gift cards every week between October 2010 and January 2011, as part of the £1.3m Twix fino® campaign.
The latest partnership with Mars follows a year of fantastic consumer promotions by Selecta, enabling clients and consumers to enjoy the latest products from Selecta vending machines.
The Mars promotion will run across 4,500 Selecta vending machines.
