Britvic’s Tango has won a bronze award at this year’s Pentawards for its edgy new look. The Pentawards is the only worldwide competition devoted exclusively to packaging design.
Launched in May 2009, with the help of brand agency Blue Marlin, the ‘too much Tango causes side effects’ 330ml can was designed to meet Tango’s target audience – teens and young adults’ – desire for new entertainment, and the campaign surrounding the relaunch attracted 600,000 new households to the brand.
