New from Nestlé MultiSnack, Toffee Crisp Clusters is a unique and profitable treat, ideal for vending operators looking to cash in on the growing demand for sharing bags.
The bite-sized pieces of chocolate ‘crispies in caramel’ are the latest addition to the Nestlé Confectionery Sharing Bag range, which continues to outperform the category at +21 per cent?
The new packs will vend successfully in a snack spiral, alongside current sharing bags. The unique, stand out packaging has been designed to maximise impulse sales and drive revenues through vending machines.
Toffee Crisp is one of the fastest growing brands in the UK out of home market, growing by an impressive 18 per cent1 in the last 12 months. The introduction of Toffee Crisp Clusters to the brand offers a significant sales opportunity for vending operators by tapping into the consumer trend for a crispy eat as well as the sharing bag category – currently worth £618m1.
Martin Lines, Marketing Director, Nestlé Professional, explains: “Sharing bags are an excellent way for vending operators to increase sales and profit, particularly as the sector is growing so rapidly. As one of the top selling products, Toffee Crisp is already leading the way in the snacking market. We are confident that this new innovation will add value to this profitable market and generate widespread consumer interest in the vending arena.”
1 Nielsen Total Market Value Sales MAT 22 Nov 08
