The Natural Confectionery Company splashes out into impulse with Ocean Minis

This summer, The Natural Confectionery Company (TNCC) – the brand based on a philosophy of great tasting, natural sweets – is launching an exciting new addition to its range, Ocean Minis single pack.

Ocean Minis features a range of fun marine-life shaped jelly sweets which, like the rest of the TNCC range, are free from artificial colours and flavours. The new line is being introduced to the impulse market in individual 29g packs, which each contain less than 100 calories.

Susan Nash, Trade Communications Manager at Cadbury UK, says:

“We are delighted to be launching the first impulse SKU from the TNCC range which will appeal to parents to buy for their children as a treat, and for themselves too. With the TNCC range already worth £12.5m in value sales, and growing at 26.7% YOY, we anticipate that demand for the new product will be high, and encourage retailers to stock up now.

“With the support of a fun TV advert that consumers will want to watch over and over again, the introduction of this portionable treat is an opportunity that independent retailers cannot afford to miss.”