Tayto grows market share

Tayto Group Ltd have expanded rapidly over the last 5 years and is now positioned as a serious competitor in the market providing a comprehensive range of both branded and own label products. Brands within the company’s portfolio include Golden Wonder, Mr Porky Pork Scratchings, Real Crisps, Jonathan Crisp & Tayto NI.

Within the last 12 months the company has become a major player within the vending market…

Marketing director of Tayto Group, Elly Hunter says: “Tayto Group are the third largest manufacturer of crisps & snacks in the UK. We have invested and will continue to invest in our brands with a strong NPD programme and significant spend on consumer focused campaigns. 2010 has been an exciting year for our brands with heavy marketing activity and much more planned for the coming 12 months.”

Golden Wonder

The Golden Wonder range of crisps and snacks has continued to make a comeback on shelves across the UK and this is set to continue to over the next 12 months. “2010 has been a fantastic year for Golden Wonder and this is set to continue into 2011 with some high profile marketing campaigns which will include some significant brand relaunches and new product developments.”

Real Crisps

In the year since its relaunch, the Real range of hand-cooked crisps has gone from strength to strength. Real were behind the highly publicised ‘Real election’ campaign which ran in line with the general election in May 2010. Elly says: “The hype around the election allowed us to really take advantage of our unique packaging proposition and get the nation talking about our brand. The support for the brand has continued with a targeted outdoor media campaign and strong consumer promotions. 2011 is also set to be an exciting year for the brand with tailored activity across all channels including vending. Real Crisps is definitely a brand to watch in 2011!”