Tayto Group acquires Freedom Refreshments

Leeds-based vending solutions company, Freedom Refreshments, has been purchased by Montagu Group, which is an affiliate company of Tayto Group (TGL). TGL owns key brands, Golden Wonder, Mr Porky, REAL Crisps, Jonathan Crisp and Tayto, which is Northern Ireland’s number one brand of crisps, and this £multi-million deal is TGL’s first acquisition in the vending-solutions sector.

The acquisition, which includes Freedom Refreshment’s subsidiaries, LTT Vending, eXpresso PLUS and NIVO, offers TGL access to almost 7,000 vending machines across England.

Paul Allen, chief executive of the Montagu Group, explains: “The acquisition of Freedom Refreshments is a key facet of our strategic development programme.  While we have a strong share of the vending market in Northern Ireland, we only had limited reach into GB and this deal will enable us to increase our presence significantly within this sector. The people at Freedom are experts at what they do, continually developing their brand and subsidiaries through both organic growth and acquisitions.”