Posts tagged with ‘marketing’

  • Coca-Cola to kick off Rugby World Cup 2015 campaign

    By Vending International on July 23, 2015
    Coca-Cola Great Britain will launch its Rugby World Cup 2015 campaign next week as it looks to excite the nation ahead of the Tournament later this year by giving away up to one million limited edition Coca-Cola rugby balls. As official soft drink, water and sport drinks supplier of Rugby World Cup 2015, the campaign will be Coca-Cola’s biggest ever […]
  • Lincoln & York reveals rebrand following expansion

    By Vending International on July 14, 2015
    Coffee sourcing, roasting & packaging specialist Lincoln & York has revealed a new corporate identity following significant expansion. The rebrand includes a new logo and completely redesigned website now live The rebrand, which has been created in partnership with a local design agency, features a modern look and feel, with fresh new photography and videography inside the roastery. Lincoln […]
  • Vimto making music festival a hit for thousands of retailers

    By Vending International on July 7, 2015
    Vimto is set to launch a major promotional campaign with over 1000 retailers to support its headline sponsorship of Fusion Festival with Vimto, taking place this August.  In July, the growing soft drinks brand, which now worth £69.3m and growing five times faster than the category at +4% YOY*, will kick off activity within 1300 Londis and independent stores throughout the Midlands. […]
  • Lucozade Energy launches new marketing campaign

    By Vending International on July 1, 2015
    Sports and energy brand Lucozade is investing £14million to launch its biggest ever campaign for Lucozade Energy. The campaign features the new strapline, ‘Find Your Flow’ to highlight that Lucozade Energy, the second largest carbonated soft drink brand in the Impulse & Convenience sector. Targeting men and women on-the-go who are leading full and busy lives, the multi-million pound ‘Find […]
  • Pepsi Max signs up for Broderick’s on-screen ad service

    By Vending International on June 4, 2015
    Johnny Broderick commented: “We’ve been locked in negotiations with Pepsi Max for some time, and to have come to an agreement that sees the addition of such a well-loved brand to our portfolio makes the whole family proud. I really believe that the results we’ll achieve by working as team will be seen by all concerned as a win-win.” In […]
  • PHS Group launches new website

    By Vending International on April 16, 2015
    PHS Group, the leading provider of workplace services, is inviting visitors to explore its new website and download its free guide to a smarter workplace.  The new website, which officially launches tomorrow on the 17 April 2015, has been designed to provide the ultimate user-friendly experience. With improved navigation and functionality throughout, customers now have access to detailed product and […]
  • Britain becoming nation of ‘social media shoppers’

    By Vending International on April 15, 2015
    What are the implications for vending? – 44% of social media users hope to receive discounts and rewards for following shopping brands online –  Shoppers  voted for ‘card-only checkouts’ as being the next big technological step they’d like to see from grocery retailers Future Thinking, the business intelligence research consultancy, has revealed the findings of the 2015 Shopper Barometer, an […]
  • Coca-Cola GB introduce new ‘one brand’ strategy

    By Vending International on March 5, 2015
     Coca-Cola Great Britain announced today that it will be unifying the Coca-Cola portfolio of products – including Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under a new ‘one brand’ strategy to promote the full choice of Coca-Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca-Cola has innovated to launch and develop new brands, […]