Posts tagged with ‘marketing strategy’

  • Coca-Cola GB introduce new ‘one brand’ strategy

    By Vending International on March 5, 2015
     Coca-Cola Great Britain announced today that it will be unifying the Coca-Cola portfolio of products – including Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under a new ‘one brand’ strategy to promote the full choice of Coca-Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca-Cola has innovated to launch and develop new brands, […]