Posts tagged with ‘Britvic’

  • Lipton Ice Tea breaks from routine and is set to refresh consumers with new campaign

    By Vending International on June 8, 2015
    Leading soft drinks producers Britvic and Pepsi Lipton International are excited to launch their biggest multi-channel summer campaign for its Lipton Ice Tea brand. Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred around a series of London-based events which aim to get Londoners to break from their normal routine and experience their city in a […]
  • Pepsi Max signs up for Broderick’s on-screen ad service

    By Vending International on June 4, 2015
    Johnny Broderick commented: “We’ve been locked in negotiations with Pepsi Max for some time, and to have come to an agreement that sees the addition of such a well-loved brand to our portfolio makes the whole family proud. I really believe that the results we’ll achieve by working as team will be seen by all concerned as a win-win.” In […]
  • Pepsi MAX introduces maximum sales opportunities with Cherry variant

    By Vending International on February 26, 2015
    Leading soft drinks manufacturer, Britvic Soft Drinks, is excited to announce a through-the-line marketing campaign to support Pepsi MAX Cherry, kicking off from the middle of February. The million pound plus investment includes out-of-home print advertising with 6-sheets and bus wraps focusing on the brand’s lead message; Maximum Cherry, No Sugar. Britvic and PepsiCo will also drive awareness of the […]