Leading soft drinks producers Britvic and Pepsi Lipton International are excited to launch their biggest multi-channel summer campaign for its Lipton Ice Tea brand. Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred around a series of London-based events which aim to get Londoners to break from their normal routine and experience their city in a […]

Johnny Broderick commented: “We’ve been locked in negotiations with Pepsi Max for some time, and to have come to an agreement that sees the addition of such a well-loved brand to our portfolio makes the whole family proud. I really believe that the results we’ll achieve by working as team will be seen by all concerned as a win-win.” In […]

Leading soft drinks manufacturer, Britvic Soft Drinks, is excited to announce a through-the-line marketing campaign to support Pepsi MAX Cherry, kicking off from the middle of February. The million pound plus investment includes out-of-home print advertising with 6-sheets and bus wraps focusing on the brand’s lead message; Maximum Cherry, No Sugar. Britvic and PepsiCo will also drive awareness of the […]