‘Succumb to the crumb’ with Cadbury Flake

Creating more moments of pleasure, Cadbury the UK’s number one confectionery manufacturer has invested £1.5m behind an advertising campaign for Cadbury Flake.

The new advertising follows tradition for Flake; targeted at women and highly sensual in its nature. There are two different executions which each show an impactful visual of a woman’s lips, while she is enjoying a piece of Flake, with the slogan, ‘succumb to the crumb’.