Simply Cups expands coverage through the appointment of its first accredited collection partner

James Capel, co-founder of Simply Cups and CEO of Simply Waste Solutions

Simply Cups has now expanded its collection service to cover Manchester and the North West of England by appointing Lavelle Waste Services as its first approved collection partner.

Businesses across the North West can now take advantage of a direct cup collection and recycling service, whereby the used cups will be transformed into new products.

James Capel, CEO of Simply Waste Solutions, said: “This is the first step towards rolling out a fully-nationwide cup collection service.

“We have now established a blueprint that will enable us to appoint additional collectors, in other regions of the UK, that will provide our scheme members with a consistency of quality and service, wherever they happen to be located.”

Lavelle Waste Services is a family-operated business, now in its third generation, with a strong reputation in waste management and recycling in the North West that goes back over 40 years. The company will collect used cups, from the premises of Simply Cups’ scheme members before preparing and bailing the material to meet the strict specifications of the end-reprocessor.

Emma and Craig Lavelle of Lavelle Waste Services

Craig Lavelle, managing director of Lavelle Waste Services, said: “It was important for Simply Waste Solutions that we shared the same philosophy and commitment to delivering a reliable and transparent service. This becomes ever more important as increasing numbers of members join the Simply Cups scheme, and cup volumes consequently grow, so that we can guarantee that all the material we collect is successfully recycled into new products at the end-reprocessor.”

Simply Waste Solutions is now in discussions with other waste management companies so that Simply Cups collections can be extended to other parts of the UK.