Seabrook Crisps announces new senior management team

Seabrook Crisps has appointed Jonathan Bye as its Chief Executive, signalling a new drive to deliver growth for the Bradford-based company.

In his new role Jonathan has already appointed a senior team to oversee a comprehensive brand review for Seabrook Crisps, with Andrew Staal joining as Managing Director and Daniel Woodwards as Financial Director.

With its brand currently worth £37million pounds, Seabrook Crisps is a family run British owned business founded in Bradford over 65 years ago and employs over 100 people. The business launched the original crinkle cut crisp and, in the 1980s, pioneered the use of sunflower oil and sea salt in the cooking process. The brand positions its crisps as a top quality, full flavour product, available at everyday prices.