Schweppes’ ‘distinctly British’ PR campaign

The new Schweppes TV spot, developed by Mother, the agency behind Coca-Cola’s ‘Open Happiness’ campaign, parodies a suburban, middle class couple blithely ignoring the chaos of their daily lives, secure in the knowledge that ‘At the end of the day, there’s always a Schweppes’.

Shelley Norris, senior brand manager for Schweppes, said: “This new campaign injects a modern twist onto the distinctly British heritage of Schweppes, reaffirming the brand’s tradition for iconic, humorous ads. We hope to amuse viewers by amplifying situations that they can relate to, showcasing a ‘Keep Calm and Carry On’ mentality towards exaggerated daily occurrences. The ad reminds viewers that regardless of their day, they can always relax with a Schweppes as their first drink of the evening, making the end of a hard day that little bit easier.”

The campaign runs alongside the brand’s collaboration with Diageo, ‘Together for a Better Summer’, promoting the choice of spirit and mixer drinks for summer occasions. The activity marks the two brands’ biggest joint marketing campaign to date, partnering the Schweppes range with Pimm’s, Smirnoff and Gordon’s, and running across TV, radio, outdoor, press and POS.