Sales surge for Barry Callebaut’s regal offering

Barry Callebaut Beverages UK has seen continued growth in sales of its Le Royal Kreemy choc drink, Le Royal Choco Green.

The beverage has resumed its position as one of the sustainable hot beverages manufacturer’s most popular brands with high levels of repeat purchase, according to head of sales for Barry Callebaut Beverages UK, Paula Bentley.

She said: “This is a functional, highly accessible, palatable and very pleasing drink; perfect for every day luxury.

“It provides a reliable, milder alternative to the provenance chocolates that currently grace the market and, because of this, it is more likely to generate an immediate second purchase. It’s not an over-rich drink and so the consumer is far more likely to drink more of it and buy another cup.

“As owners and operators are looking for all angles to increase revenue in the current climate, the increased likelihood of multiple sales has an immediate appeal. I’m delighted that a brand like Le Royal is coming to the fore again. We should definitely celebrate it as one of the staples in the Barry Callebaut portfolio which consistently provides our customers with good sales.”