Rexam’s FUSION bottle wins the Italian Packaging Oscars

Rexam, one of the world’s largest beverage can makers, has won an award for Quality Design at the Italian Oscar dell’Imballaggio 2011 (an annual national contest promoted by the Italian Institute of Packaging in collaboration with the Italian Institute of Design).

The FUSION bottle, designed by Rexam for Canella Wine to package its Bellini sparkling wine drink, won in the beverage category at a prestigious awards ceremony held in Milan on the 14th April. The Bellini bottle, which was created for a New Years Eve party in St Mark’s Square, won for its unique and eye catching design.

Monica Mantovani, from Rexam Beverage Can Italy, expressed her delight at the award win; “The FUSION bottle created for Canella has a simple yet striking design, and is the ideal packaging option for enjoying Bellini, especially as it is easily chilled and perfect for transporting. We are very proud that the bottle has been recognised with this design award, it shows just what can be achieved with our FUSION bottles.”