Rexam’s 1 litre King Can

Rexam has launched its two piece 1 litre King Can in Western Europe. Tuborg Pilsener, brewed by Carlsberg, was launched into the German market in March.

The new can size has been released by Carlsberg in a response to growing consumer demand for an alternative to the existing three piece, non aluminium 1 litre can range already available in some parts of Germany.