Vimto Brand Value and Activity
The Vimto brand has reached its highest ever value of £58.6m1, growing at a rate of 10.7% YOY1
• Vimto RTD’s have reported significant growth at 68% YOY1, and is the fastest growing RTD (Top 10 Brands)1
• Vimto cordial is growing at 8.5% YOY1 and enjoying a growth of 19.3%1 of this through the Impulse channel and +7.8%1 in Grocery
• Vimto now has 20%2 penetration, with 1 in 5 households having purchased Vimto in the past year
• Despite only being launched two years ago, Cherry Vimto already has a brand value of £4.7m1 and is growing at +31% YOY1
• Brand value is growing in all regions of the UK1
• Vimto kick-started its 2012 marketing campaign with the launch of a nationwide promotion through One Stop. Throughout February shoppers who purchase one of a selection of magazines across nearly 600 of the One Stop outlets will receive a free Vimto Fizzy 500ml
• Vimto has invested in an extension of its Seriously Mixed Up Fruit multi-media marketing campaign by increasing its investment in digital media in 2012
Sources: 1 Nielsen Total Coverage MAT to 04.02.12
2 Kantar MAT 27.11.11
Other VSD Product News
• Levi Roots soft drink range has reached a retail sales value of £3.3m1
• Building on its successful launch, Levi Roots has expanded its carbonates range with a new Mango & Pineapple flavour. Developed as a 2 Litre PET bottle for the Grocery channel, it is also available for Impulse trade in a 500ml bottle and 330ml can
• The Weight Watchers® range of soft drinks launched by Vimto Soft Drinks earlier this year will be available in Impulse from March 2012. The Impulse range will comprise of two premium flavoured Ready to Drink Fruit Drinks, Brazilian Orange, Mango & Watermelon and Italian Red Grape & Raspberry both offering a ProPoints® value of 0 per 250ml serving
• 2011 was an incredible year for Sunkist, seeing a massive growth of +130% YOY1 in the Impulse channel
Source: 1 Nielsen Total Coverage MAT to 04.02.12
