‘Raisin the Bar’

This month sees Nestlé Professional® launch to the out-of-home market its new and mouth-watering MILKYBAR® Raisin and Biscuit bar.

Packed with ‘all-natural ingredients’ the new bar makes a great addition to the number one white chocolate brand in the out-of-home market (3663 & Brakes sales out data, MAT February 2010). Juicy raisins and crunchy biscuit pieces are coated in thick white chocolate to create a taste sensation.

Foodservice operators will be able to take advantage of increased consumer awareness being driven by the retail market. Available from 26th July, the MILKYBAR® Raisin and Biscuit bar will be supported by a £7 million above the line marketing campaign, geared up to drive demand through extensive TV advertising, outdoor advertisements, posters and online activity – ensuring that approximately 46.8 million adults will see the campaign.

For more information or to order your POS, call Nestlé Professional® on 0800 742 842 or visit www.nestleprofessional.co.uk