Partnership to boost the global adoption of ‘live shopping’ and ‘in video checkout’

Worldline, the payments and transactional services specialist, has announced a partnership with Livescale, a pioneering force in the adoption of live shopping. Live shopping, a trend in which retailers, influencers, or celebrities promote and discuss products and services with shoppers via livestreaming video, is proving to be one of the fastest growing phenomena in ecommerce today.

Together Worldline and Livescale will offer an embedded commerce solution with seamless in-video checkout capabilities across social media and websites, which will support 150 online payment methods so shoppers can pay as they like.

Jie Xue, product manager innovations at Worldline Digital Commerce commented on the partnership: “The launch of this new initiative is a step change in the way customers will interact with brands in the future. Consumer behaviour has changed dramatically over the past few years, and the COVID-19 pandemic has further accelerated the digitalization of retail. Enabling customers to purchase seamlessly without friction and at pace will increase transaction volumes and substantially improve the customer experience.”