Coca-Cola European Partners is launching a new on-pack promotion across its Oasis brand.
The promotion will run across all flavour variants giving consumers a chance to win a share of Oasis’ remaining 2017 marketing budget.
The new ‘Win a Cut of Our Remaining Marketing Budget’ promotion will run between September 25 and November 5, and will offer consumers the chance to win between £17.61 and £661.48 of the brand’s £34,672 marketing budget. One lucky person will also receive a bonus prize of £1,515.58.
Consumers must enter a unique code on promotional packs to be entered into a prize draw, with more than 1,000 winners selected at random ‘winning moments’ throughout the competition period.
The campaign is designed to be refreshingly honest to engage with the brand’s core target audience of 16-24 year olds, with an innovative prize supported by ‘always on’ communications throughout the competition period.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Our new ‘Win a Cut of Our Remaining Marketing Budget’ promotion maintains the unique tone of voice of the Oasis brand, and is another example of how we’re engaging consumers, delivering an original and fun promotion that will appeal to a young adult target audience.
“The prospect of winning part of our marketing budget will encourage both existing and new consumers to buy the much-loved juice drink brand, helping wholesalers and retailers to maximise their sales.”
This activity follows the rebrand of Oasis Lights to Oasis Zero and the launch of Oasis Kiwi Apple Sour and Apple Cherry Sour flavours designed to excite and engage consumers whilst helping to drive sales for retailers.