No Fear Energy has been confirmed as the exclusive energy drink promotional partner in the UK on the highly anticipated film, The Dark Knight Rises™, which will launch in cinemas throughout the UK on 20th July.
The Dark Knight Rises™ trailer has already attracted well in excess of 17 million views online. Director Christopher Nolan’s long-awaited follow-up to the 2008 smash hit The Dark Knight™, the film is expected it to be the blockbuster movie of the summer and one of the box office successes of 2012.
To celebrate the partnership, No Fear Energy is launching a high definition promotional can with a chance to win a trip to New York. Additional on pack prizes include Blu-ray players, and DVDs of Nolan’s earlier films, Batman Begins™ and The Dark Knight™, as well as limited edition merchandise and free No Fear Energy. Everyone who enters the competition will also receive exclusive desktop wallpaper for their laptop or smart phone.
No Fear Energy has created eye-catching point-of-sale to engage consumers and encourage sales, interaction and drive footfall in retail outlets. The HD printing on the can guarantees great stand out on shelf and contains a QR code to enable consumers to enter the competition by using their smart phone.