NIVO signs up healthy eating brand

Slim - Be Cereal-BarVending buying group NIVO has signed up healthy eating brand Slim-Be as a supply partner.

Initially, NIVO will offer Slim-Be’s new ‘all green traffic light’ chewy cereal bar to its vending members. The cereal bar is available in three flavours – Strawberry, Caramel and Apple & Cinnamon.

The company has specifically targeted the vending industry with the product due to its health credentials. The bars are free from artificial flavours and preservatives and contain Konjac, a natural root extract helps you feel fuller for longer.

Slim-Be’s founder and managing director Franco Beer says: “We are delighted that a major group like NIVO has recognised the appeal of our cereal bar. It is an ideal product for vending machines and catering facilities – particularly in hospitals, educational establishments and other locations where there is a need to offer healthy food choices.” The cereal bars are currently being trialled in selected hospitals in the Bristol area by JW Vending.

Michelle Hefferon, business manager at NIVO says: “We now have over 280 vending members and we are constantly on the lookout for innovative new products to help them meet their clients’ needs. There is demand in many sectors now for genuinely healthy products that also taste good. The Slim-Be cereal bars definitely meet those criteria!”