New Sales Director at United Biscuits

United Biscuits (UBUK), a leading manufacturer of bagged snacks, biscuits and cakes, has appointed Dave Pickup (pictured above) as Sales Director. Dave joins UBUK with a wealth of grocery retail experience having previously been a Divisional Sales Director at British Bakeries (Hovis) and Manor Bakeries at Premier Foods.
Benoit Testard, Managing Director of UBUK, commented: “This is a key role for the business, so we are pleased to have someone with such a proven background to lead our sales function. I am sure that Dave will inspire the team to even greater success in the future.”
Dave Pickup comments: “I am delighted to join United Biscuits and am looking forward to the challenge of leading the biscuits and snacks sales division to reach and exceed our targets. With so many great household brands, it’s a fantastic time to join UBUK and I am looking forward to quickly getting under the skin of the business”.