granini, the premium continental fruit juice brand, has launched a new single-serve line exclusively for the out-of-home sector.
Already sold in top international hotel chains, the major European brand is planning to replicate its success in the UK, with a unique range of premium 200ml sun-ripened fruit juices. Variants will include more unusual flavours, such as banana, peach, pear, apricot and strawberry, as well as a more conventional range, including orange, blackcurrant, apple and tomato.
Steve Wheatley, Sales and Marketing Director for granini UK, said: “granini is delighted to offer something new and exciting to this sector. With its stylish café-continental cues, iconic packaging and diverse range, granini is ideal for on-trade, as well as up-market cafes, delis, hotels and restaurants. The juices are delicious on their own, as an alternative to carbonated soft drinks or water, as well as perfect mixers for long drinks and cocktails. We provide the ideal combination of everyday variants and a range of more unusual juices to catch consumer’s imagination”.
http://www.granini.com/
