New face at TradeCoolersDirect, leading water solutions supplier (TCD), specialist suppliers in hot and cold drinking water solutions for the wholesale market, has announced the appointment of Paul Donovan, who joins the team as national sales manager. Paul replaces Nigel Elwick who, after 3 years at TCD, has moved within the industry to work with water treatment specialists, Aqua Cure.

Boasting an impressive career history, Paul has extensive experience in both sales and account management, with over 10 years experience with a telecommunications reseller, during which he managed nationwide business accounts for a number of high profile networks, including O2, Vodafone and Orange.

Commenting on his new position, Paul said: “TradeCoolersDirect is an ambitious company with a vibrant culture, and has an established, high calibre distributor network. I aim to develop relationships further, bringing my own skills and experience to the role. Having spent some time with the company getting to know the products and drinks market in depth, I am excited by the fast-growing interest we have for our hot and cold hydration products, and look forward to working with our TCD partners in growing this business.”

Paul has taken over the reins from Nigel Elwick, who developed a wealth of highly successful relationships in the industry during his time at TCD and worked closely with Paul throughout the transitional period. Friendships remain intact as Nigel is now working for Aqua Cure, a supplier to TCD.

Managing director, Fred Cairns Palmer, commented: “We are very pleased to welcome Paul to our busy team as our national distributor network goes from strength to strength. Although he has big shoes to fill, we are confident the business is in safe and capable hands.

Paul joins us at a very exciting time as we bring new products to market in 2014 and extend our hydration portfolio, particularly in the ‘hot’ drinking water market. We are proud to work with some of the best distributors in the water industry and look to extend our offerings across the UK. Look out for our new-look trade website that is under development, and goes live next month.”

Paul Donovan can be contacted on 07436 098213 or email