Nestlé Professional® UK, part of Nestlé® SA – the world’s largest food and Drink Company has further strengthened its presence in the leisure sector with the announcement of its collaboration with one of the biggest and most exciting brands in the business – Merlin Entertainments Group. Nestlé Professional® will be enhancing its relationship with Merlin through its Yorkie® sponsorship of Stealth at THORPE PARK.
One of Europe’s fastest rollercoasters, Stealth, sponsored by Yorkie®, is THORPE PARK’s iconic ride, propelling visitors from 0-80mph in under two seconds to a jaw-dropping height of 205ft… begging the question – are you man enough?
Nestlé Professional® has exclusive rights in its category to promote its association with the ride over the course of the agreement.
David Field, Managing Director at Nestlè Professional® talks about this exciting and inspiring growth partnership with the world’s second largest visitor attraction operator.
“This is a great example of working together to create shared value. As a business we have unique insights and experience across the leisure industry, and the relationship we now enjoy with Merlin Entertainments Group further supports our successful partnerships with Wembley and the O2 Arena to deliver our joint customers the best possible experience including brands such as Nescafe®, Yorkie® and KitKat®. This relationship further demonstrates our commitment and investment in this exciting, high growth channel.”
Mike Vallis, Divisional Director for THORPE PARK comments: “The Yorkie® sponsorship of Stealth will complement an already great day out that our guests experience at THORPE PARK, allowing them to enjoy a wide range of the nation’s favourite food and drink brands at the nation’s Thrill Capital.”
