Nestle Professional, having worked alongside digital agency Just Peel, has announced the launch of its Lucky Cup promotion to the Vending industry on 2nd April. Every Accolade or Gold Blend vending paper cup will have a QR code printed on it which consumers can scan for free using their Smart-phone.
During the six week promotion consumers play to win by scratching an on-screen scratch-card to unveil whether they are an instant winner (experience vouchers for activities like tobogganing, mani-pedi’s, swimming etc) or if they are entered into the jackpot prize of a £2,500 holiday which includes £1,500 towards flights and accommodation and £1,000 spending money.
This is just one way the Nestlé Professional vending team are working towards promoting its established NESCAFÉ brands; reinvigorating the vending market while engaging with customers and adding value to their consumers vending experience. Going forward all Nestlé Professional vending cups will have a QR code on them allowing an ongoing and more flexible approach to on-cup promotions.