Nescafé coffee, one of the most famous brands in the world – and certainly in vending – has celebrated its 70th birthday. To celebrate this platinum anniversary, Nescafé is running a double points promotion on Foodservice Reward codes redeemed against Nescafé Original from 14th-21st May.
The origins of Nescafé can be traced back to 1930, when the Brazilian government challenged Nestlé to create a coffee that could be made simply by adding water but which retained the coffee’s natural flavours.
After seven years of development by coffee guru Max Morgenthaler and his Swiss research team, a new invention was presented to the world – Nescafé, the first soluble coffee was born in April 1938.
During WWII, it became the staple beverage of the US armed forces and, from then on, its popularity really took off. By the 1950s, coffee was the ‘in’ drink for the young rock ‘n’ roll generation who flocked to the new coffee bars.
Today, Nescafé is the world’s favourite coffee and Nestlé is the UK’s largest coffee supplier, with a market share of instant coffee of 81.8 per cent*. We British drink a massive 15,000 cups of Nescafé every minute – and that’s all thanks to Max!
* IRI 52 w/e 24 March 2007
http://www.nestleprofessional.co.uk/
