Ribena, claimed to be the UK’s No 1 juice drink, is extending its range and offering more consumer choice by launching Ribena Strawberry in a 500ml bottle which is made from 100 per cent recycled PET.
The new 500ml offering builds on the success of Ribena Strawberry 288ml, which is the second- best-selling flavour in the Ribena range. The 500ml format is set to attract new drinkers and trade up existing consumers to grow category value. Rich in Vitamin C, Ribena Strawberry contains no artificial colours or sweeteners and no added preservatives.
Linda Goggin, Ribena Senior Brand Manager commented: “Ribena Strawberry 500ml is set to generate further interest in the category and drive sales of Ribena Strawberry, which is already the No1 selling Strawberry Juice Drink at £4m.