Monster Energy and Lewis Hamilton Announce Global Partnership

Monster Energy is proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements Monster Energy’s long-term sponsorship of the Mercedes-AMG Petronas Motorsport team, will see Lewis working in partnership with Monster separately from his racing endeavours.

Following a highly successful racing relationship with the Silver Arrows, which will continue, Lewis secured two of his last three world titles in 2014 and 2015. The 32-year-old sensation now joins a world class list of athletes, drivers, riders and personalities that make up the global energy roster.

“I’m super excited to announce that I’m going to be partnering with Monster Energy and working
with them to bring out my own drink, which is something I’ve wanted to do since we began
working together years ago,” said Lewis Hamilton.

“Monster Energy is such a cool brand. They are involved in so many great sports that I watch as a
fan and participate in during my own spare time. It’s also a really exciting opportunity for me to
meet and collaborate with other Monster athletes I admire. There are exciting times ahead.
“The Monster Energy brand culture and lifestyle really fits with my own and I’m proud to be a part
of the Monster family.”

Chairman and CEO of Monster Energy, Rodney Sacks added: “Lewis is truly a remarkable athlete
and talent who is a good friend of the company, so this is a natural progression for us both. Our
partner with the Mercedes-AMG Petronas Motorsport team is a huge asset to the brand, and will
continue strongly into the future. By now joining forces with Lewis in his personal capacity we
look forward to celebrating even more wins through some collaborative, innovative activity, which
our fans will be able to experience before long.”