Mini Cheddars’ return to TV makes snacks sales nice and cheesy

United Biscuits UK (UBUK) is bringing back Mini Cheddars to the UK’s TV screens after an 11 year absence in a £1m, eight week campaign to further drive sales growth. The advertising will emphasise the brand’s personality and the fact that the range is now made with real cheese.

Already enjoying strong consumer affection as a great-tasting, genuinely cheesy snack, the new advertising aims to raise awareness for Mini Cheddars to bring it more front of mind. The animated ads communicate that Mini Cheddars are made with real cheese in a way that illustrates the brand’s fun and cheeky personality.