Metcalfe’s skinny reveals new packaging design

metcalfesMetcalfe’s skinny popcorn has announced the launch of its new packaging design. The updated look will be rolled out into stores nationwide from the end of October.

The new creative combines bold colour schemes, with simplified layouts and messaging, which will appeal to a broad consumer base, whilst at the same time providing additional stand out on shelf. The packs are designed to help bring the brand’s playful and lighter personality to life. Marketing director Andrew Slamin said of the relaunch: “We feel the new designs aptly bring out Metcalfe’s skinny popcorn’s light hearted humour which will resonate with the whole family and help drive continued growth for the brand.”

The designs were created by award winning brand design agency Springetts, under the direction of the in-house marketing team at Kettle Foods.