Lucozade Sport’s new advertising campaign starring Brit award winning rapper Tinie Tempah, world renowned drummer Travis Barker and Irish World Champion boxer Katie Taylor will launch Lucozade’s new YES campaign – a celebration of energy in inspirational and infectious forms which represents a repositioning of the sport and energy drinks brand.
The activity, including a TV premiere during the Champions League Quarter-Final between Manchester United and Chelsea on April 12th, will roll out across TV, cinema and digital channels and sees Lucozade bring music and sport together for the first time. The brand already activates sponsorships and partnerships with a number of sports bodies and ambassadors including Barclays Premier League, GB Boxing, footballer Steven Gerrard and athlete Mo Farah.
