To help retailers capitalise on the extra sales opportunities at Halloween, United Biscuits UK, is launching two seasonal limited edition variants, McVitie’s Jaffa Cakes Lemon and Slime and Jaffa Cakes Spooky Mini Rolls.
Available in a 150g single pack with an MRRP of £1.21 and a 300g twin pack at £2.26, the new Lemon and Slime Jaffa Cakes variant is designed to appeal to the whole family for social occasions leading up to and during the Halloween period. The vibrant packaging design includes pumpkins, spider’s webs and bats to enhance the ghoulish theme and spooky jokes on the reverse, which can be shared at Halloween parties.
Following on from a successful 2008, McVitie’s Jaffa Cakes Spooky Mini Rolls will be returning to shelves this autumn. Available in a ghoulish blend of dark crackly chocolate and light sponge with a scarily zingy orange centre, the individually wrapped cakes will be available for retailers in packs of six at an MRRP of £1.00.
